AdMazad, the developer of Egypt’s only out-of-home (OOH) advertising performance measurement and analytics tool – AdMetrics, announced on Tuesday that the total outdoor advertising rental in 2022 was valued at EGP 3.1bn, up 6.5% y-o-y.
AdMazad conducted over 35,000 billboard audits across Greater Cairo and Alexandria.
Despite a year that presented itself with its own set of economic challenges, the outdoor advertising market fared…
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