🥙 Over the past decade, an evolution of Egyptian heritage has slowly taken root, repackaging and reinventing staples of our culture for a “new demographic.” Galabeyas became luxury items sold for thousands of EGP, Upper Egyptian art transformed into a design language, and the street has been made an aesthetic.
Back in 2012, Moustafa El Refaey and Chris Khalifa’s Zooba took the culinary scene by storm, offering staples found on every Egyptian table but in an “elevated” experience. While some welcomed the concept with…
