Mitcha, a well-known online marketplace which is devoted to supporting regional fashion designers in the Egyptian advertising technology market, has been acquired by Converted, a company that is built primarily for AI-driven solutions for developing markets.
This acquisition is a calculated attempt to create a more integrated, data-driven digital commerce within Egypt and its region. Converted, which is a n emerging market market built for ad-tech operation, specializes in tools that assist retailers in turning internet…
